Task Force Releases Initial Results of Resident Readiness Online Survey
Marion’s Community Recovery Task Force initiated a Resident Readiness Survey to gauge consumer confidence as restrictions due to the COVID-19 pandemic were lifted. The 21-question online survey launched on May 15 and closed on May 27, 2020. Over 350 community members took part.
The survey was implemented to help businesses understand resident expectations and navigate a new way of doing business.
“We heard from the business community early on that they were interested in how consumers felt about returning to activities like shopping and dining out,” explained Marion Mayor Nicolas AbouAssaly. “Marion’s Community Recovery Task Force was quick to respond with the first consumer survey.”
A full report of the findings and a summarized presentation are now available.
“As we’ve shared this information with members of the business community, we’re finding that it’s reaffirming what businesses are hearing from their guests who are dining and shopping,” explained Marion Chamber President Jill Ackerman.
Among the key findings from mid/late May:
- Consumer confidence is in the hands of the business community. Survey respondents are more concerned with employees’ safety measures and overt cleaning than a government “seal of safety.”
- While spending on items such as clothing, grooming, and fitness gear have decreased, survey respondents report spending more money than usual on groceries, takeout, and home improvement projects.
- More residents are comfortable shopping for groceries and essentials, and less comfortable shopping for non-essential retail items.
- The majority of surveyed residents are comfortable using curbside, carryout and delivery services. Respondents favored outdoor or patio dining options over eating out in a restaurant indoors.
While many respondents noted that COVID-19 impacted their buying behaviors, 58 percent have indicated that they anticipate a return to normal buying behaviors in the next five months.
While this survey is now closed, the Community Recovery Task Force acknowledges that attitudes are evolving based on current information and intends to republish select questions from this survey periodically to monitor changes over time.
To participate in future surveys, visit www.polco.us/MarionIA. Participants will be asked to provide their name and zip code (to confirm residency) and email address. Privacy is guaranteed and the email address will only be used to send notification of additional surveys from the City of Marion.