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Marion's Brand Direction Presentation

Post Date:01/16/2015 9:40 AM

On Friday, Jan. 9, before a crowd of roughly 140 people, Marion's brand direction was unveiled.

The process was facilitated by Roger Brooks International and guided by a team of local community representatives. Research included a community assessment, public outreach via surveys and stakeholder interviews, and a feasibility analysis. Nearly 1,200 community members weighed in.

The presentation revealed the initial brand direction and the conceptual "look and feel': to position Marion to be the very best place in Iowa - and then Midwest - to raise a family and grow a business. The tagline reads: Reach Higher. Achieve More. In business and in life.

This video is a recording of the presentation.

Within 90 days the community will have finalized graphics and a comprehensive list of action items, some that can be implemented immediately.

Learn more