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Marion's Brand Direction Unveiled on Jan. 9

Post Date:01/09/2015 3:05 PM

With over 900 communities in the state, what makes Marion special? On Friday, Jan. 9, before a crowd of roughly 140 people, Marion's brand direction was unveiled.

The process was facilitated by Roger Brooks International and guided by a team of local community representatives. Research included a community assessment, public outreach via surveys and stakeholder interviews, and a feasibility analysis. Nearly 1,200 community members weighed in.

The presentation revealed the initial brand direction and the conceptual "look and feel': to position Marion to be the very best place in Iowa - and then Midwest  - to raise a family and grow a business.

Within 90 days the community will have finalized graphics and a comprehensive list of action items, some that can be implemented immediately.

The presentation was videotaped and will be posted soon.

Learn more about the Community Branding process or contact Amanda Kaufman with questions


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