Marion's Brand Direction Unveiled on Jan. 9
With over 900 communities in the state, what makes Marion special? On Friday, Jan. 9, before a crowd of roughly 140 people, Marion's brand direction was unveiled.
The process was facilitated by Roger Brooks International and guided by a team of local community representatives. Research included a community assessment, public outreach via surveys and stakeholder interviews, and a feasibility analysis. Nearly 1,200 community members weighed in.
The presentation revealed the initial brand direction and the conceptual "look and feel': to position Marion to be the very best place in Iowa - and then Midwest - to raise a family and grow a business.
Within 90 days the community will have finalized graphics and a comprehensive list of action items, some that can be implemented immediately.
The presentation was videotaped and will be posted soon.
Reach higher. Achieve more. In business and in life.