Marion's Brand Direction Presentation
On Friday, Jan. 9, before a crowd of roughly 140 people, Marion's brand direction was unveiled.
The process was facilitated by Roger Brooks International and guided by a team of local community representatives. Research included a community assessment, public outreach via surveys and stakeholder interviews, and a feasibility analysis. Nearly 1,200 community members weighed in.
The presentation revealed the initial brand direction and the conceptual "look and feel': to position Marion to be the very best place in Iowa - and then Midwest - to raise a family and grow a business. The tagline reads: Reach Higher. Achieve More. In business and in life.
This video is a recording of the presentation.
Within 90 days the community will have finalized graphics and a comprehensive list of action items, some that can be implemented immediately.Learn more